Jennifer watson meteorologist4/19/2023 Work to build and maintain relationships. It's not 'what can you do for me?' It's 'what can i do for you?' When you have that mentality, it comes back around in your favor." - Jason Dominy, Atlanta Brewing Company Don't just go to one event and hand out your card. If taking someone out to coffee, ask them about their challenges. If interviewing, find solutions for the job’s problems. Shanice Merrill with Ross Media started with Google because she kept up with a recruiter - constantly asking about THEM and what THEY needed. To open the door, ask someone in the desired field to coffee…”the worst thing they could say is no.” Most of the time, people want to help.īuilding a relationship is a two way street. Talk to everyone and gain as much knowledge as possible. Derek Van Van Nostran of NewsON said “Make one good connection, give them value, and they’ll go to bat for you.” Every person matters. Time and time again keynote speakers, mentors, and panelists emphasized the importance of networking. Jeff Perkins, CMO at ParkMobile, left the students with five essential tips to succeed in marketing and the workforce.Ī collection of common themes and takeaways from each session: Build Relationships The team shared their new campaign “#ForEachOther,” which embodies the brand’s personality, fans, and players as well as their journey to the 2018 playoffs. In addition to the content tracks, three respected marketers with different backgrounds shared their experience and advice with the attendees through keynote presentations:īrian Easter, Co-Founder at Nebo Agency, started the day encouraging marketers to find a purpose in everything they do, to take a stand, and to always ask “why.”īrad Meriwether, Director of Consumer Marketing at the Atlanta Braves, held a panel with his social media and advertising team to emphasize the importance of digital and audience targeting in the marketing landscape. Read Related - SPARKSouth: Embrace a New Mindset Students choose to learn about how to break in, find a niche, and rise to the top of the ranks in specific industries. Since marketing provides diverse career paths, the conference offers three separate tracks - agency, brand, and entrepreneurship - in addition to a career development room. The day focuses on career development with insights from expert panelists, mentor pairings, keynote speakers, networking opportunities, interviewing skills, and marketing career planning. The annual SPARKsouth conference aims to benefit college students looking to build a career in digital marketing.
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